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New Books List
No. Contents
681

05.November      Economy·Industry·Commerce

Call No
: 658.84 -A17-2
Title :
Determinanten des Exporterfolges : eine empirische Analyse von kleineren und mittleren Unternehmen
Author Info
: Mariella K�stner ; mit einem Geleitwort von Manfred Fuchs
Publication Info
: Wiesbaden : Springer Gabler, 2017
680

05.November      Economy·Industry·Commerce

Call No
: 658.802 -A17-6
Title :
Content - the atomic particle of marketing : the definitive guide to content marketing strategy
Author Info
: Rebecca Lieb with Jaimy Szymanski
Publication Info
: London : Kogan Page, 2017
679

05.November      Economy·Industry·Commerce

Call No
: 658.8 -A17-14
Title :
Marketing 4.0 : le passage au digital
Author Info
: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Avec Marc Vandercammen ; pr�face de Pierre Volle ; postface de Fr�d�ric Jallat
Publication Info
: Louvain-La-Neuve : De Boeck Supérieur, 2017
678

05.November      Economy·Industry·Commerce

Call No
: 658.7 -A17-7
Title :
The living supply chain : the evolving imperative of operating in real time
Author Info
: Robert Handfield, Tom Linton
Publication Info
: Hoboken, NJ : John Wiley & Sons, Inc, 2017
677

05.November      Economy·Industry·Commerce

Call No
: 658.514 -A17-10
Title :
Managing open innovation in SMEs
Author Info
: Wim Vanhaverbeke
Publication Info
: Cambridge, United Kingdom : Cambridge University Press, 2017
676

05.November      Economy·Industry·Commerce

Call No
: 658.5 -A17-15
Title :
Managing supply chain operations
Author Info
: Lei Lei, Leonardo DeCandia, Rosa Oppenheim, Yao Zhao
Publication Info
: Singapore : World Scientific, 2017
675

05.November      Economy·Industry·Commerce

Call No
: 658.45 -A17-7
Title :
Strategic internal communication : how to build employee engagement and performance
Author Info
: David Cowan
Publication Info
: London : Kogan Page, 2017
674

05.November      Economy·Industry·Commerce

Call No
: 658.4092 -A17-20
Title :
Leadership in extreme situations
Author Info
: Michael Holenweger, Michael Karl Jager, Franz Kernic, editors
Publication Info
: Cham : Springer, 2017
673

05.November      Economy·Industry·Commerce

Call No
: 658.4092 -A17-19
Title :
The leadership mind switch : rethinking how we lead in the new world of work
Author Info
: D.A. Benton, Kylie Ford-Wright
Publication Info
: New York : McGraw-Hill, 2017
672

05.November      Economy·Industry·Commerce

Call No
: 658.408 -A17-30
Title :
Stakeholder management
Author Info
: edited by David M. Wasieleski, James Weber
Publication Info
: Bingley, UK : Emerald Publishing Limited, 2017


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