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New Books List
No. Contents
5

04.October      Economy·Industry·Commerce

Call No
: 658.575 -A18-3
Title :
Hooked : comment cr�er un produit ou un service qui ancre des habitudes
Author Info
: Nir Eyal avec Ryan Hoover ; traduit de l'anglais (am�ricain) par Pascale-Marie Deschamps
Publication Info
: Paris : Eyrolles, 2018
4

04.October      Economy·Industry·Commerce

Call No
: 658.7 -A18-9
Title :
Le plaisir au travail : Du savoir-faire � l'aimer-faire
Author Info
: Francis Boyer
Publication Info
: Paris : Eyrolles, 2018
3

04.October      Economy·Industry·Commerce

Call No
: 658.827 -A18-10
Title :
Digital Expert Branding : die Positionierungs- und Marketingstrategie f�r mehr Sichtbarkeit, Erfolg und Kunden
Author Info
: Martina Fuchs
Publication Info
: Freiburg : Haufe Gruppe : Haufe Lexware, 2018
2

04.October      Economy·Industry·Commerce

Call No
: 658.827 -A18-9
Title :
Building brand equity and consumer trust through radical transparency practices
Author Info
: Elena Veselinova, Marija Gogova Samonikov
Publication Info
: Hershey, PA : Business Science Reference, an Imprint of IGI Global, 2018
1

04.October      Economy·Industry·Commerce

Call No
: 658.872 -A18-14
Title :
The virtual world and marketing
Author Info
: edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal
Publication Info
: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018


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