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04.October      Economy·Industry·Commerce

Call No
: 658.827 -A18-9
Title :
Building brand equity and consumer trust through radical transparency practices
Author Info
: Elena Veselinova, Marija Gogova Samonikov
Publication Info
: Hershey, PA : Business Science Reference, an Imprint of IGI Global, 2018

04.October      Economy·Industry·Commerce

Call No
: 658.872 -A18-14
Title :
The virtual world and marketing
Author Info
: edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal
Publication Info
: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018

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