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New Books List
No. Contents
483

04.December      Economy·Industry·Commerce

Call No
: 658.044 -A17-1
Title :
Collaborative strategy : critical issues for alliances and networks
Author Info
: edited by Luiz F. Mesquita, Roberto Ragozzino, Jeffrey J. Reuer
Publication Info
: Cheltenham, UK : Edward Elgar Publishing, 2017
482

04.December      Economy·Industry·Commerce

Call No
: 658.406 -A17-15
Title :
Innovating for trust
Author Info
: edited by Marika L�ders [and three others]
Publication Info
: Cheltenham, UK : Edward Elgar Publishing, 2017
481

04.December      Economy·Industry·Commerce

Call No
: 382.9142 -A17-2
Title :
Transnationalization and regulatory change in the EU's Eastern neighbourhood : Ukraine between Brussels and Moscow
Author Info
: Julia Langbein
Publication Info
: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2017
480

04.December      Economy·Industry·Commerce

Call No
: 658.8 -A17-15
Title :
Contemporary issues in marketing and consumer behaviour
Author Info
: Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Publication Info
: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018
479

04.December      Economy·Industry·Commerce

Call No
: 658.872 -A17-10
Title :
Contemporary issues in social media marketing
Author Info
: edited by Bikramjit Rishi and Subir Bandyopadhyay
Publication Info
: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018
478

04.December      Economy·Industry·Commerce

Call No
: 330.019 -A17-12
Title :
The last mile : creating social and economic value from behavioral insights
Author Info
: Dilip Soman ; with illustrations by Yue Zhuo
Publication Info
: Toronto : University of Toronto Press, 2017
477

04.December      Economy·Industry·Commerce

Call No
: 650.0721 -A17-2
Title :
Unraveling the mysteries of case study research : a guide for business and management students
Author Info
: Marilyn L. Taylor, Mikael S�ndergaard
Publication Info
: Cheltenham, UK : Edward Elgar Publishing, 2017
476

04.December      Economy·Industry·Commerce

Call No
: 658.4092 -A17-25
Title :
Revitalising leadership : putting theory and practice into context
Author Info
: Suze Wilson, Stephen Cummings, Brad Jackson, Sarah Proctor-Thomson
Publication Info
: New York, NY : Routledge, Taylor & Francis Group, 2018
475

04.December      Economy·Industry·Commerce

Call No
: 658.812 -A17-6
Title :
How to win at CRM : strategy, implementation, management
Author Info
: Seth J. Kinnett
Publication Info
: Boca Raton, FL : CRC Press, Taylor & Francis Group, 2017
474

04.December      Economy·Industry·Commerce

Call No
: 338.04 -A17-13
Title :
Handbook of research on international entrepreneurship strategy : improving SME performance globally
Author Info
: edited by Pervez N. Ghauri, V.H. Manek Kirpalani
Publication Info
: Cheltenham, UK : Edward Elgar Publishing, 2017


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