Skip Navigation
  • sitemap
  • Go to korean site. (New Window)


  • New Books

New Books

  • All
  • Politics·Administration·Law
  • Economy·Industry·Commerce
  • Society·Welfare·Education
  • Others
Search Date

New Books List
No. Contents
1060

01.October      Economy·Industry·Commerce

Call No
: 659.1019 -A18-1
Title :
Neuromarketing: Einsatz emotionaler Inhalte in Werbekampagnen : Wie Gef�hle unsere Entscheidungen beeinflussen
Author Info
: Hannes Piffrader
Publication Info
: Saarbr� : AV Akademikerverlag, 2018
1059

01.October      Economy·Industry·Commerce

Call No
: 658.872 -A18-13
Title :
Fansegmentation und Fanpsychologie : Bed�rfnisse, Pers�nlichkeitsmerkmale und Pr�dispositionen hoch involvierter Fans
Author Info
: Stefanie Maar
Publication Info
: Baden-Baden : Nomos, 2018
1058

01.October      Economy·Industry·Commerce

Call No
: 658.87 -A18-5
Title :
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Author Info
: Lukas Morbe ; with a foreword by Bernhard Swoboda
Publication Info
: Wiesbaden : Springer Gabler, 2018
1057

01.October      Economy·Industry·Commerce

Call No
: 658.83 -A18-5
Title :
Methoden der Marketing-Forschung : Grundlagen und Praxisbeispiele
Author Info
: Gerhard Raab, Alexander Unger, Fritz Unger
Publication Info
: Wiesbaden : Springer Gabler, 2018
1056

01.October      Economy·Industry·Commerce

Call No
: 658.812 -A18-6
Title :
Kundennutzen durch digitale Transformation : Business-Process-Management-Studie - Status quo und Erfolgsmuster
Author Info
: Elke Brucker-Kley, Denisa Kykalov�, Thomas Keller (Hrsg.)
Publication Info
: Berlin : Springer Open, 2018
1055

01.October      Economy·Industry·Commerce

Call No
: 658.812 -A18-5
Title :
Customer relationship management : concept, strategy, and tools
Author Info
: V. Kumar, Werner Reinartz
Publication Info
: Berlin : Springer, 2018
1054

01.October      Economy·Industry·Commerce

Call No
: 658.804 -A18-1
Title :
Praxisbuch Dienstleistungsmarketing : Inspirationen, Strategien und Werkzeuge f�r KMU
Author Info
: Veronika Bellone, Thomas Matla
Publication Info
: Frankfurt am Main : Campus Verlag, 2018
1053

01.October      Economy·Industry·Commerce

Call No
: 658.8 -A18-20
Title :
Predictive analytics for marketers : using data mining for business advantage
Author Info
: Barry Leventhal
Publication Info
: London : Kogan Page, 2018
1052

01.October      Economy·Industry·Commerce

Call No
: 658.562 -A18-4
Title :
ISO 9001 in der Dienstleistung : der Leitfaden f�r ein kundenorientiertes Qualit�tsmanagement
Author Info
: Ulla Meister, Holger Meister
Publication Info
: M�nchen : Hanser, 2018
1051

01.October      Economy·Industry·Commerce

Call No
: 658.5 -A18-7
Title :
Sustainable freight transport : theory, models, and case studies
Author Info
: Vasileios Zeimpekis [and three others], editors
Publication Info
: Cham : Springer, 2018


Copyright © The National Assembly Library of the Republic of Korea. All Rights Reserved.
With any question, Please contact webw3@nanet.go.kr
Web Accessibility Certification Mark (Web Accessibility & Usability Product valuation of Korea)