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New Books List
No. Contents
151

05.November      Economy·Industry·Commerce

Call No
: 659.1 -A17-3
Title :
Global advertising practice in a borderless world
Author Info
: edited by Robert Crawford, Linda Brennan and Lukas Parker
Publication Info
: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2017
150

05.November      Economy·Industry·Commerce

Call No
: 658.872 -A17-9
Title :
Apps management and e-commerce transactions in real-time
Author Info
: Sajad Rezaei, [editor]
Publication Info
: Hershey, PA : Business Science Reference, an imprint of IGI Global, 2017
149

05.November      Economy·Industry·Commerce

Call No
: 658.84 -A17-2
Title :
Determinanten des Exporterfolges : eine empirische Analyse von kleineren und mittleren Unternehmen
Author Info
: Mariella K�stner ; mit einem Geleitwort von Manfred Fuchs
Publication Info
: Wiesbaden : Springer Gabler, 2017
148

05.November      Economy·Industry·Commerce

Call No
: 658.802 -A17-6
Title :
Content - the atomic particle of marketing : the definitive guide to content marketing strategy
Author Info
: Rebecca Lieb with Jaimy Szymanski
Publication Info
: London : Kogan Page, 2017
147

05.November      Economy·Industry·Commerce

Call No
: 658.8 -A17-14
Title :
Marketing 4.0 : le passage au digital
Author Info
: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Avec Marc Vandercammen ; pr�face de Pierre Volle ; postface de Fr�d�ric Jallat
Publication Info
: Louvain-La-Neuve : De Boeck Supérieur, 2017
146

05.November      Economy·Industry·Commerce

Call No
: 658.7 -A17-7
Title :
The living supply chain : the evolving imperative of operating in real time
Author Info
: Robert Handfield, Tom Linton
Publication Info
: Hoboken, NJ : John Wiley & Sons, Inc, 2017
145

05.November      Economy·Industry·Commerce

Call No
: 658.514 -A17-10
Title :
Managing open innovation in SMEs
Author Info
: Wim Vanhaverbeke
Publication Info
: Cambridge, United Kingdom : Cambridge University Press, 2017
144

05.November      Economy·Industry·Commerce

Call No
: 658.5 -A17-15
Title :
Managing supply chain operations
Author Info
: Lei Lei, Leonardo DeCandia, Rosa Oppenheim, Yao Zhao
Publication Info
: Singapore : World Scientific, 2017
143

05.November      Economy·Industry·Commerce

Call No
: 658.45 -A17-7
Title :
Strategic internal communication : how to build employee engagement and performance
Author Info
: David Cowan
Publication Info
: London : Kogan Page, 2017
142

05.November      Economy·Industry·Commerce

Call No
: 658.4092 -A17-20
Title :
Leadership in extreme situations
Author Info
: Michael Holenweger, Michael Karl Jager, Franz Kernic, editors
Publication Info
: Cham : Springer, 2017


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