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(자료조직과 : 02-6788-4226)

Apple in China 표지

Apple in China
- 저자 : Patrick McGee
- 발행사항 : Simon ＆ Schuster UK Ltd(2025)
- 청구기호 : 338.76213810952 -A25-1

도서요약정보

애플이 중국의 제조 역량과 공급망을 기반으로 세계 최대 기업으로 성장한 과정을 추적한다. 대규모 기술 이전과 생산 협력이 중국의 산업 경쟁력을 강화하고 애플의 중국 의존을 심화시킨 과정을 분석하며, 미·중 기술 패권 경쟁이 기업의 공급망과 경영 전략에 미치는 지정학적 영향을 조명한다.

PROLOGUE: “Incomparable” Arrogance 1
PART ONE: SAVING APPLE
Chapter 1: The Brink of Bankruptcy 15
Chapter 2: Adventures in Outsourcing—Japan and Taiwan 27
Chapter 3: An “Outrageous” Acquisition 36
Chapter 4: Columbus—A New World of Computing 43
Chapter 5: “Unmanufacturable”—The iMac 51
PART TWO: APPLE S LONG MARCH TO CHINA
Chapter 6: Out of the Asian Financial Crisis—South Korea 63
Chapter 7: LG Goes Global—Wales and Mexico 69
Chapter 8: The Taishang—Taiwanese on the Mainland 76
Chapter 9: The Silicon Valley of Hardware—
“Foxconn isn't called ‘Fox-con for nothing” 86
Chapter 10: IBM West—The Rise of Tim Cook 92
Chapter 11: Foxconn Goes Global—China, California,
and the Czech Republic 99
Chapter 12: A Farewell to Mactories 109
PART THREE: SIREN SONG—CONSOLIDATION
Chapter 13: 1,000 Songs—Making the iPod in Taiwan 117
Chapter 14: Flat-Out Cool!—Making the iMac G4
Across Asia 126
Chapter 15: “You’re Going to Give Us Your
‘China Cost’ for This” 136
Chapter 16: The Replica—Making the iPod in China 143
Chapter 17: Project Purple in Asia 153
Chapter 18: The One Device 161
Chapter 19: The Apple Shock 170
PART FOUR: INSATIABLE DEMAND—THE iPHONE IN CHINA
Chapter 20: The Missionary 179
Chapter 21: The Sewing Machine Repair Shop 187
Chapter 22: Yellow Cows in the Gray Market 195
Chapter 23: "Fire That Motherfucker!” 204
Chapter 24: Twin Bets—Foxconn and TSMC 213
Chapter 25: “The Navy SEALs” 224
PART FIVE: POLITICAL AWAKENING
Chapter 26: The Despot 235
Chapter 27: The Gang of Eight 244
Chapter 28: The China Whisperer 251
Chapter 29: Voluntary Is the New Mandatory 259
Chapter 30: The Apple Squeeze 267
Chapter 31: A Marshall Plan for China 278
Chapter 32: Bureaucratic Protection 289
PART SIX: RED APPLE
Chapter 33: Cognitive Dissonance—Supplier Responsibility 303
Chapter 34: The Figurehead—Isabel Mahe 314
Chapter 35: The Red Supply Chain 323
Chapter 36: “5 Alarm Fire” 332
Chapter 37: The Huawei Threat 340
Chapter 38: Global Pandemic 349
Chapter 39: “An Unprecedented Nightmare for Apple” 357
Chapter 40: Plan B—Assembled in India? 362
Chapter 41: A Staggering Vulnerability—TSMC 372
CONCLUSION: Unwritten Legacy 377
Acknowledgments 385
Notes 391
Index 425

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